Founder + CO-CEO
“My goal with AromaTru is to offer people a unique and enjoyable way to integrate aromatherapy into their daily wellness routines – without concerns about mold, toxins, or dangerous chemicals being released into the air.”
Meet Peter Spiegel, a visionary entrepreneur with a passion for wellness and a commitment to improving lives. With over 30 years of experience in founding and growing successful businesses, Peter is recognized as a leader in both marketing communications and consumer wellness products.
Peter’s journey began with a childhood dream to make a positive impact on the world. After graduating from high school, he embarked on a soul-searching adventure, working on an organic farm in the Smoky Mountains and studying meditation, traditional Chinese medicine, and acupuncture. His quest for knowledge culminated in a degree in Human Development from the State University of New York.
Driven by his unwavering commitment to his values turned a small natural foods company into a thriving business, which he sold in 1989. His entrepreneurial spirit then led him to the emerging field of television direct-to-consumer marketing. Here, he became a pioneer, creating innovative products that solved real consumer problems. His products not only succeeded in direct consumer platforms but also became top-sellers in major retailers like Walmart, Target, Bed Bath and Beyond, and Costco.
In 2007, Peter took a new direction, buying out his business partners to focus on products that could significantly improve people’s health and quality of life. This commitment led to the founding of Ideal Living, a socially responsible company with a mission to provide affordable access to clean air and pure water, the cornerstones of wellness.
Today, Peter combines his passion for well-being with extensive marketing expertise to focus on enhancing the quality of life for his customers. AromaTru, an essential oil brand within the Ideal Living family, offers waterless oil diffusers that bring the soothing aromas of essential oils into your space, enhancing your daily wellness routine.
Peter Spiegel’s remarkable journey underscores the power of vision, dedication, and the relentless pursuit of a healthier world.