We develop socially and environmentally responsible brands with the shared mission to ensure that everyone has access to a solid foundation for wellness. Since 1999, Ideal Living has been democratizing quality wellness by sharing superior, science-backed products directly with our consumers. From clean air and pure water to supported bodies and nourished minds, Ideal Living is here to help you live an optimized life.
Who is Ideal Living? We are truth-telling, compassionate innovators who place science and accessibility above all else. Though our team members come from around the world, we have one major thing in common: we care. Our shared values guide us in creating proven solutions that leave a positive impact on people and the planet. With energy and intention, we roll up our sleeves everyday to uncover the best possible ways to help you and your loved ones thrive. Because you deserve it.
We invented AromaTru. We spent three years testing and perfecting the AromaTru atomizing diffuser to ensure it is clean, quiet, and safe, delivering the purest fragrances for your mind, body, and spirit.
We’re on a mission to bring the revitalizing power of nature into your home—now and for years to come.
Meet Our Founders
Founder + CO-CEO
Lots of little kids dream about what they want to be when they grow up. But what Peter Spiegel dreamt of, as a grade-schooler in Long Island, NY, was how he could make the world a better place for everyone. A specific career path was yet to emerge, but his inner consciousness spoke clearly: He should be of service to the world and take on its greatest challenges.
Founder + CO-CEO
What compelled Katie Williams to hop on her bike and become the very first girl in her upstate New York hometown to have a paper route? Probably the same reason she cycled all the way to Nova Scotia at just 17, spent two weeks snowshoeing in the Adirondack Mountains in subzero temperatures and travelled the world immersing herself in meditation and service.
Meet Our Essential Oil Expert
Co-Chair, International Federation of Professional Aromatherapists (IFPA)
Gabriel is Principal of a London-based aromatherapy institute since 1990 and is Co-Founding Chair of the International Federation of Professional Aromatherapists (IFPA). He is also an author and educator and has lectured around the world. Gabriel is committed to the conservation and protection of aromatic and medicinal plant species as a director of the California non-profit Airmid Institute.